Guitarist and popular music alumnus Kaleb Rose is the official face of Roland BOSS’ campaign to promote its new guitar effects pedals, expanding on the near-legendary status of these invaluable, sound-manipulating footswitches.
BOSS, a division of Roland, is the pioneer of compact effect pedals, offering a diverse, world-leading product line-up, which includes compact-effects processors, multi-effects processors, digital recorders, rhythm machines, metronomes, tuners, and more.
David Barnard, Head of Education at Roland, said: ‘I first met Kaleb in 2013 on a visit to the RNCM. He was keen to talk to me about his playing, performing and composing, and gave me some examples of his work. I was blown away by what I heard and sent his recordings to Roland’s European product manager for guitars and BOSS, who in turn introduced Kaleb to Roland Corporation in Japan (the parent company). They liked him too and offered him the opportunity to promote the new Waza Craft Blues Pedal as part of a global marketing campaign. The moral of this story is: always have your chops in good shape; have a recorded demo (including video) ready for immediate dispatch; say ‘yes’ to every opportunity offered (no matter how small), and always be prepared for new experiences. I wish Kaleb every success in his portfolio career and look forward to his next promo project.’
Andy Stott, Head of Popular Music at the RNCM, added: ‘Kaleb is one of the most distinctive and talented musicians to graduate from the RNCM’s popular music degree. He’s a perfect fit for Roland’s marketing campaign and I’m sure he will inspire the younger generation of guitarists to aim high to play like he can. He’s a great advert for the top quality of musician we train here and we’re really proud of him for landing this global gig.’
Kaleb, who graduated in 2013, can be seen here giving compelling demonstrations of BOSS’ new Waza Craft Blues Driver, Super OverDrive and Delay Sound pedals.
