Simon Oldknow

Director of Marketing and Student Recruitment

Email: [email protected]

At the RNCM, Simon’s role involves:

• Development of the Marketing and Student Recruitment Strategy to underpin the College’s position as a leading international conservatoire and nationally recognised performance venue, and to strengthen its reputation in the city of Manchester, the North West region and internationally.
• Development of clear brand messages and USPs which can be applied across all marketing campaigns.
• Establishment of effective marketing and student recruitment strategies to strengthen the College’s positioning, profile and reputation in the academic and cultural sectors, both nationally and internationally.
• Working closely with senior academic colleagues, the Development Team and the Performance and Programming team to devise and implement marketing plans across the breadth of College activities.
• Overseeing recruitment marketing, ensuring the student recruitment marketing team meets UK and overseas recruitment objectives of the marketing strategy.
• Overseeing the work of the events marketing team in building audiences for the RNCM’s artistic programme and raising box office income.
• Instigating, developing and implementing market research exercises – including competitor analysis – to inform strategy and ensure that monitoring, reporting and evaluation techniques are applied across the range of marketing tactics, to ensure most effective use of marketing spend.
• Building and maintaining positive relationships with all internal and external stakeholder groups and individuals.