RNCM launches Popular Music ambassador campaign

The RNCM has launched a new ambassador campaign, assigning nine students and alumni to act as role models for its prestigious Popular Music Degree programme.

Recent graduates James Bradshaw, Simon Dumas and Rebecca Lewis, and current students Henry Beach, Grettel Killing, Harry Preen, Charlie Sinclair, Joe Stott and Ollie West have each been chosen as RNCM Popular Music Ambassadors due to the incredible things they have already achieved in the industry, with many signing to management companies and record labels, both in the UK and overseas.

l-r: James Bradshaw, Charlie Sinclair, Rebecca Lewis and Ollie West at March’s RNCM Session Orchestra concert

The RNCM launched its four-year BMus programme in 2015 and hasn’t looked back since. Embracing innovation, diversity and change, the course trains students to become professional performers and independent original artists through a combination of intensive study and real-world experience.

Andy Stott, Head of Popular Music, said: ‘Our selected Ambassadors are worthy of the title not only are they extremely talented musicians but also passionate, professional and dedicated to their music. On the BMus Poplar Music degree course we are not only offering musicians the opportunity to learn their craft and develop an understanding of how the music industry works, but a platform from which they can launch their careers too. It is a unique offer and our Ambassadors are a testament to that.’

Simon Dumas, who recently signed to Sony Music Nashville as one third of new band King Calaway, said: ‘When I joined the RNCM I never thought I’d be living in Nashville with a record deal five years later. The four years of study prepared me for whatever opportunity would come my way, and I know that without all of the learning, performing and meeting such incredible musicians I wouldn’t be where I am today.’

A subsidiary of the RNCM, Northern Quarter Records is an independent label that nurtures creative talent and champions high quality musicianship and professional integrity. With the support of Manchester music promoter Scruff of the Neck, the label offers 360 deals to all its bands/artists undertaking the Professional Engagement module of the BMus Popular Music programme. Many Ambassadors have benefitted from this opportunity, and are looking forward to sharing new music in 2019.

14 March 2019