Michael Adex

Visiting Professor

A long-time fixture on the music scene in Manchester, England, Adex has always had a talent for discovering promising talents – even before they blow up. After experimenting with YouTube and a radio show called Northern Quarterz (a reference to Manchester’s famous Northern Quarter district), Adex formed NQ to provide much-needed support and infrastructure to Northern musicians and entertainers. Aitch, one of NQ’s earliest signings, has now achieved multiple chart hits, nine-figure YouTube views, and featured spots on tracks by Stormzy and Ed Sheeran.

As a talent management and entertainment industry expert, Adex is a lifelong student of everything related to entertainment and business. Having previously trained as a footballer, he understands the vital importance of coaching and mentorship in a successful talent’s career – and his rational, logical, and objective approach to business negotiations enables him to realise a talent’s ambitions in ethical and game-changing ways. By prioritising long-term success over instant (and short-lived) gratification, Adex has proven that you can achieve your goals in entertainment while remaining honest, open, transparent, fair and respectful. Above everything else, he constantly seeks out ways to add value to every project he gets involved in.